Is Mattel getting closer to women's reality? So it seems as the brand released three new types of barbie -curvy, petite and tall. The new range also includes 7 skin tones, 22 eye colors, 24 hairstyles, as well as a new range of on-trend clothing and accessories. Evelyn Mazzocco, senior vice president added: “Barbie has always given girls choices – from her 180 careers, to inspirational roles, to her countless fashions and accessories. “We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them. Nevertheless. Mattel argues Barbie is not meant to represent average proportions since being a doll, it cannot reflect a real woman's body entirely, says Sarah Allen from Mattel UK. On the other hand, psychologist Helga Dittmar, from Sussex University, says that if this Barbie is not aimed at being totally realistic, the purpose of launching these "real" dolls wouldn't be clear. As she said, "If there is evidence that the doll does harm, if intended or not, then that is extremely worrisome".
Lenore Wright, from Baylor University, Texas, made a study in 2003 to explore the role of Barbie. She found out the doll's shape didn't really matter to the children since her function was more important. Despite this, she believes children today may have a changing relationship with their dolls given that there has been an increase in body consciousness which is being projected on the doll. Mattel, nevertheless, has been criticized by some feminist scholars for reinforcing the old stereotype - that women are defined by their bodies. All four of the Barbies have a waist measurement that is close to 70% of their hip measurement. Studies have found that men prefer women with a 0.7 waist to hip ratio , whatever their weight. Time and sales will tell if Barbie's latest transition is a success. It if is, it opens up the possibility of further changes in the future. For more info read: How does 'Curvy Barbie' compare with an average woman?
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